Headshot photo of Jerico Maddela, Volunteer Financial Mentor @ 3rd Decade

Volunteer Financial Mentor

Jerico Maddela

MBA, CFP®, AIF®, CWS®
Passionate About...
Budgeting Debt Management Investing

With over 20 years of experience in the financial services industry, I have built a strong foundation in financial planning and investments. My journey began in real estate after college, but I found my true passion in 2007 when I pivoted to financial planning. Since then, I’ve dedicated myself to educating others on the power of investing in oneself, both financially and personally.

In addition to my professional work, I am deeply committed to coaching high school basketball. It’s incredibly fulfilling to watch young athletes develop, pushing themselves to improve through dedication and teamwork. This same drive and discipline that I foster on the court are values I apply to my work as a mentor.

I believe that success is built on communication, hard work, and a commitment to personal growth. I thrive on helping others succeed by sharing my experiences, coaching them through challenges, and motivating them to take the first step toward positive change.

I’m particularly passionate about helping individuals who are ready to lay a strong financial foundation. If you’re someone looking to build a better future through smart financial decisions, I’d be honored to support you on your journey.

Get to Know Jerico

What is a social cause you feel passionately about, and why is it meaningful to you? One social cause I feel passionately about is financial literacy. Throughout my career in the financial services industry, I’ve witnessed firsthand the difference that a strong financial foundation can make in people’s lives. I believe that everyone, regardless of background or resources, deserves access to the knowledge and tools to take control of their financial future. Financial education is empowering. It gives people the ability to make informed decisions, invest in their goals, and ultimately achieve financial independence. It’s meaningful to me because I’ve seen how life-changing it can be when individuals and families take charge of their finances. I want to help others experience that same sense of security and opportunity, just as I have.
What is a book or film that changed your life? The Mamba Mentality: How I Play by Kobe Bryant
What is a quote you like to live by? Rest at the end, not in the middle.